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Hello Reader, For years, when I hired development staff, I ran into the same problem. Every resume said “experienced fundraiser.” I had no way to know who could actually build a monthly giving program, write a grant a foundation would fund, or run an email appeal that brought in real money. So I built a set of certifications that answer that question. You don’t earn them by sitting through a webinar. You earn them by passing an exam that proves you know the work. Five are now live: CNFP: Certified Nonprofit Fundraising Professional ($199) CNGW: Certified Nonprofit Grant Writer ($299) CNEM: Certified Nonprofit Email Marketer ($199) CNDM: Certified Nonprofit Digital Marketer ($199) CNAF: Certified Nonprofit AI Fundraiser ($249) How it works One more thing. If your organization has professional development money left in its 2026 budget, this is a good place to spend it before it resets in January. Not sure which one fits you? Hit reply and tell me what your job looks like day to day. I’ll point you to the right one. Grateful for the work you do, Jeremy P.S. Start with the practice exam. It takes about 15 minutes, and it’ll tell you quickly whether you’re ready or which areas to brush up on. |
Imagine becoming the go-to fundraising expert on your development team. Imagine creating a new revenue stream for your nonprofit – tapping into digital, major, midlevel, monthly and other donors to find new supporters, help the inevitable transition from direct mail to digital fundraising, and take advantage of new techniques to drive increased donations. We help YOU raise more money to help more people.
Hi Reader, A donor once emailed us upset. He wanted to give $1,000 toward a well. He wanted to know exactly where his money would go, and he wanted to name the well. Our organization wasn't set up that way. Gifts for clean water went into a fund that supported well projects, but we couldn't trace one donor's dollars to a specific well in a specific community. We also didn't offer naming rights for a $1,000 gift. The email exchange got worse. Someone on the donor-care team suggested we let him...
Hi Reader, When I arrived at Serving Orphans Worldwide, the board met twice a year and wasn't getting regular updates. We moved the meetings to four a year, and I started a monthly board impact report. My team wasn't thrilled at first. Each report has a letter from me, photos, a story, ministry highlights, prayer requests, and financials. It also has social media posts board members can copy if they want to share. We build them in Canva. Board members email back that they love hearing from...
Hi Reader, When I arrived at Serving Orphans Worldwide, the organization sent four fundraising appeals a year. The one mailed appeal went out at year-end, and the staff stuffed and stamped every envelope by hand around a table. The board wanted to grow beyond the churches and major donors that had funded the ministry so far. So we changed the rhythm: four emails a month (not all of them fundraising), a mailed appeal every month, and two mid-major proposals a year. We didn't add anyone to the...